Investigated by FunPlus, King of Avalon is one of the most popular strategy game in the global market. After launch, King of Avalon has accumulated more than 30 million downloads in one single year. For the sake of anniversary celebration, FunPlus signs Lee Jung Jae, a famous Korean movie star, as the cover star.

The slogan of the new advertisement is “Become King”. In the footage, the war begins after King Arthur is dead, everybody is longing for the new king to rise. Lee Jung Jae wears armor and fur cloak, holding a sword, boarded the throne, accept ministers’ courtesy. At the end of the footage, he sits on the throne, invites players to join the game: “Do you well prepared to be king?”

The charisma of King of Avalon is the critical reason for Lee Jung Jae become the cover star. In the world of King of Avalon, players perform as a king in the Avalon and all they need is diplomacy, battle, and fighting for King Arthur’s sword Excalibur.